Chris d'Aquin
Usability Expert, UX Researcher, UI Designer, and Mentor

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Résumé

 

Me in 30 Seconds

I am a senior UI/UX designer with deep experience in product design, UX testing, and research. I love to figure out how to make mobile apps and websites easier to use and to understand!

I have been praised for having a fantastic understanding of the user's point of view, but one of my best attributes is my ability to help product owners remember that no matter how much they love their product it's more important for the user to love it, too.

I'm a good leader who's been recognized for my ability to grow an exceptional team of designers and UX engineers. I manage teams with a multiplier mindset, knowing the true value I hold is in how I can help my people maximize their own talents and abilities.

Personal Endorsements

“Chris is unique because he can do product design strategy, usability strategy, as well as execute designs and interaction modeling. He's a special combination of business acumen and design talent! As a leader, colleagues trust and respect Chris because he leads with trust and respect.”Colleen Tiner, SVP of Product Strategy at Beeline

“Chris is a great mind when it comes to considering how users interact with software. His greatest strength is his ability to listen with patience. I would recommend Chris for any company looking to have someone take a calm, focused, and empathetic approach to how their product is perceived by end users.”Dan Khublall, Director of Product Growth & Strategy at Beeline

Work Experience

Senior Product Designer, Beeline
December 2020 - June 2023
Team lead within Product Design at Beeline, a B2B SaaS platform that helps clients keep track of their contract and contingent workforce.

  1. Coordinated the effort to redesign major product line that affected all world-wide clients. This full design cycle project covered everything from conducting user research, gathering business requirements, determining information architecture, prioritizing features, creating overall journey maps, and wireframing/prototyping in Figma. Portfolio sample (PowerPoint file)
    • Project involved tying new product into three current Beeline webapp products on the frontend and backend to create an improved overall user experience for all products.
    • Praised by Director of Product Design for consistently hitting key milestones and deliverables throughout the project.
    • Received a personal note of thanks by a senior manager for “helping everyone in the project remember the user needs to love the experience more than the stakeholders.”
  2. Conducted dozens of user interviews, usability tests, and other research methods. Personally coached other designers and teams on how to perform their own testing. Portfolio sample
  3. Regularly conducted presentations to senior leadership and other stakeholders to review results and key findings from research. Portfolio sample (PowerPoint file)
  4. Commended for ability to design interfaces with complex data visualizations that cut away clutter and confusion, helping the user to quickly understand key data points.
  5. Success in UX research and UI designs led to a promotion from Interaction Designer to Senior Product Designer.

Supervisor, Bannon Lakes Community Development District
November 2020 - current
Currently serving as vice-chairman of five-member Board of Supervisors who control common properties, business, and day-to-day operations for over 4,000 residential members living in six individual communities. This is a publicly elected position.

  1. Manages an $800,000 budget and supervises performance of two employees responsible for the day-to-day operations and maintenance for Bannon Lakes property and amenities.
  2. Responding to member concerns and complaints, conducted a study of current amenity usage.
    • Interviewed members to determine validity of complaints, surveyed actual usage of amenities, and then projected future usage and needs.
    • Results of the study presented a clear picture of actionable items and what needed to be addressed in the future.

Director of Community Outreach Program, Church of Jesus Christ of Latter-day Saints
June 2020 - current
Supervises nine-member committee whose purpose is to enhance the quality of life for members of the community by providing service for them, spiritual enrichment, and added purpose to their lives. The program engages members of the church of all ages and requires a complex mixture of project management, training, and evaluation.

  1. Created a year-long plan to increase community awareness and interaction. Received accommodations from local church leadership for the plan’s effectiveness and how it cut to the heart of the matter, presenting clear path forward for member involvement and actions.
  2. Gave one-hour training session to approximately 100 people to implement plan. Praised for quality, clarity, and effective motivation of the presentation.
  3. Holds weekly coordination meetings with the committee, giving out assignments and holding committee members accountable for expected contributions.
  4. Mentoring several junior members of the committee.

Product Designer, Bank of America
April 2019 - December 2020 (contractor)
Lead UI architect and UX designer for three vital internal web applications dedicated to implementing and maintaining server configurations within the bank’s network. Created design systems for two of the three applications, focusing on human-centered design principles.

  1. Designed an end-to-end web app for cloud server configuration creation and management, working with project managers, product owners, and hardware/server administrators to transform a complex process into a seamless system. This app was estimated to reduce new server setups by over 75%.
  2. Converted a legacy maintenance web app to a modern, intuitive interface. Performed user research by observing how users interacted with current system followed up with detailed interviews.
    • Identified key areas of confusion and user pain. The redesign proposal to address those problems was received with overwhelming approval from management.
    • Greatly increased the web app’s usefulness by combining server information, logs, updates, maintenance, and editing in one easy-to-use screen.

Senior UX Engineer, StartingPoint.io
April 2018 - April 2019 (contractor)
Design lead for creating overall user experience and interfaces for multiple large projects for clients in the financial services and home maintenance industries, covering mobile, web, and print.

  1. Designed a new website and accompanying mobile app for a medium-sized financial consulting company. Portfolio sample
    • Collected requirements, evaluated user needs and interaction, devised all user interfaces and functionality, and guided developers through the development phase.
    • Met or exceeded all milestones and deliverables.
  2. Drastically redesigned a fatally flawed sales report for a major HVAC company. Portfolio sample
    • Investigated the process that generated the report and identified key issues where data was being lost or misrepresented.
    • Customer was immensely pleased with the result, which turned a program that was about to be scrapped into a profitable business line.

UI Engineer and A/B Test Designer, IHG
May 2015 - April 2018
As part of the Testing & Optimization team, I am responsible for finding better solutions for improved user experiences and conversions across all IHG web sites, including Holiday Inn, Crowne Plaza, and InterContinental hotels. Testing was performed on live websites via Adobe Target with heavy usage of Adobe Analytics.

  1. Held semi-annual planning meetings where we identified a range of potential issues and then prioritized which ones to pursue based upon a matrix of effort to fix, improvement of the customer’s experience, and impact on company revenue.
  2. Projects focused on conversion rate optimization (CRO) in individual areas without harming the overall user experience.
  3. A/B tests emphasized streamlining the booking flow, expanding Rewards Club membership, and increasing revenue.
  4. Our team’s work boosted online revenue by $400 million. Portfolio sample (PowerPoint file)

Assistant Course Director, Wood Badge Advanced Leadership Training
May 2014 - Jul 2014
Staff member for a 48-person advanced leadership training course offered through the Boy Scouts of America. Considered the pre-eminent training course for adults, Wood Badge teaches principles of Leadership & Management, Communication, Mentoring, Project Management, Vision, and Growth over two 3-day segments for a total of 96 hours of in-person, hands-on training.

  1. Instructed classes in diversity training and planning for different generational points of view.
  2. Produced regular communications to keep students informed of daily schedule of classes and deliverables to complete training.

UX Engineer, Cadillac Jack
November 2013 - March 2015
Designed and implemented backend maintenance systems for Cadillac Jack, an electronic gaming company in the gambling industry.

  1. Collected requirements, analyzed user needs, and created wireframes and prototypes. Portfolio sample
  2. Collaborated with graphic designers for final look and feel.
  3. Wrote test cases, created Usability Guides, and assisted the Quality Assurance team in evaluating and testing the user interface.

UI Engineer, AutoTrader.com
March 2013 - July 2013 (contractor)
In this critical project I redesigned and successfully implemented the Vehicle Detail Page, which is the selling page for every vehicle on AutoTrader.com. Finished project on-time and under budget.

UX Engineer, Official Payments
March 2011 - February 2013
As a member of the design team, I implemented several projects involving Official Payments as the payment processor for our clients.

  1. Completely overhauling the donations site for Brigham Young University, the nation’s second-largest private university. This redesign simplified the payment process and the user’s ability to find and donate towards any of the hundreds of programs supported by the BYU philanthropies division, greatly increasing donations. Portfolio sample
  2. Designed and helped implement a new college payment program Official Payments rolled out to colleges and universities nationwide, using Google Analytics to track effectiveness.
  3. Supervised team of offshore developers responsible for bug fixes.

Web Developer, HowStuffWorks.com
May 2006 - March 2011
As Programmed, implemented, and maintained multiple websites within the HowStuffWorks.com domain, a Top 500 website with over 100 million hits per month, using a combination of HTML, CSS, JavaScript, PHP, and SQL.

  1. Lead programmer for custom-written user discussion groups, which allowed 5,000+ users to post reactions, give ratings for products, and make recommendations.
  2. Lead programmer for video library connected to a database of 30,000+ streaming videos that delivered over 1,000,000 views a month.

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